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The Formula for Embroidery Fun & Success

Stitch Lab, the formula for embroidery fun and success, debuted last weekend in Dublin, Ohio!  What a blast, I’m so glad I attended.  Inspirations consultant Ashley Jones led the 2-day hands-on event  for 72 embroidery enthusiasts. Our host, Quilt Beginnings, was a delight – boy, do they know how to treat their customers.

I met so many old acquaintances and friended new ones. We stitched 6 unique projects and everyone learned something new.  Even the ladies who told me they’ve been stitching since the first embroidery machines were available, learned some new tricks.  That shouldn’t have been a surprise to me because every class or event I attend, I always learn something new!

Look at some of the fun we had. 

After all that stitching, Kathy Daum, Quilt Beginnings owner and customer cheerleader, donated all of the projects made in class to a local charity – a women’s shelter that helps countless women and children in the Columbus, OH area.  We stitched items for home, mom, baby and pets.

But the best part, all attendees took home a kit to stitch at home on their own machine.  I hope you’ll consider attending a Stitch Lab this year.  I’m heading to several Stitch Lab events this fall, scattered all over the country.  I’ll release the schedule soon and maybe you can join me at an event in your town.




  • Marti Morgan

    Will look forward to seeing if you will be anywhere in West Tennessee or West Kentucky – I will be there!!!

    • eileenroche

      Hi Marti,
      You’re in luck – there will a Stitch Lab on Oct 12-13 at MidSouth Sewing in Mufreesboro and Oct 19-20 at MidSouth Sewing in the Knowville location. You can see Ashley Jones at both!

  • Cathy Daum

    Great event with a great educator! Was wonderful to have both Ashley and Eileen join us for two days! Our customers and staff loved learning new techniques in a relaxed, fun environment!

  • Lauri Winterfeldt

    I hope one is being planned for western Minnesota or eastern North Dakota. I’ve done a number of DIME workshops and learned so much!

    • eileenroche

      Hi Lauri, We have a Stitch Lab scheduled for Oct. 19-20 in Albert Lea, MN. I don’t think that’s ‘western Minnesota’ but it’s as close as we’ll get to you this year.

  • Tee

    Is there one planned for the mid Atlantic area?

    • eileenroche

      We don’t have one scheduled for the mid-Atlantic region in 2018 but hopefully in 2019.

  • Rebecca Hunt

    Any chance there will e an event in Mississippi?

    • eileenroche

      Hi Rebecca, Mississippi is not on the schedule for 2018. Since we have several dealers in Mississippi, their events will pop up in 2019.

  • Roberta Gustafson

    Just attended the event in Round Rock TX. The only real teaching was the endless promotion of how a product could be used in embroidering or quilting. The actual time at the machine was peppered with design flaws and lack of enough personnel to help with sitting down to an unfamiliar machine. I could have bought a lot of designs with the money spent.