There are some things in life I hope I never outgrow. Here are a few of my favorites: trying a new hobby, meeting a new friend, eating a bit of chocolate and sitting on Santa’s lap. If I get to indulge in all of these things in some form on the same day, well, it makes me feel 10 years younger!
And yesterday was the day! It started early, really early, with a 5:00 AM wake-up call. Off to the airport to meet my magazine cohort, Denise Holguin, and board a plane for Nashville to visit SVP Worldwide, Singer, Viking and Pfaff.
But it wasn’t just a visit – it was to watch SVP Worldwide’s U.S. Dealer Marketing Manager delve into the world of embroidery. What’s the big deal, you wonder? Well, Cherrie Hughes has NEVER sewn in her life! But she’s been really excited about learning the hobby that SVP Worldwide’s customers are so wildly passionate about. Hmm…that’s a big undertaking for an executive whose main responsibilities are overseeing the marketing of three distinct brands. Her job really has nothing to do with thread selection, stabilizer choices and fabric characteristics. After all, there are thread, stabilizer and fabric experts already on staff at SVP Worldwide!
But trooper that she is, Cherrie wanted to make – yes, make – some gifts for a dear friend about to celebrate a milestone birthday. Lucky for Cherrie she was armed with great guidance from Kim Novak, Education and Training at SVP Worldwide; a wonderful tool, her Husqvarna Viking Designer Ruby and a basket of chocolate from her new friends here at Designs.
Okay, so she had Kim – a known sewing and embroidery expert. But Kim taught, enlightened and encouraged, she DID NOT touch the machine, thread the needle or hoop the fabric. I was very impressed with that – hard to not do it for a newbie! But Kim gently guided Cherrie through the Designer Ruby’s editing screens. She rotated and moved the design in Design Positioning to achieve perfect placement and Cherrie nailed it! She got the silk shantung hooped and embroidered for two gorgeous designs from the Majestic Cutwork Collection 212.
Off we went to lunch to learn a little bit more about Cherrie. She’s been everything from the Director of Marketing for the Elvis Presley Enterprises to the Director of Marketing for Gaylord Attractions, – yep, Opryland to the Country Music Hall of Fame. So it’s no wonder she brings such enthusiasm for her new position and the company’s products. It seems her life has been full of enthusiasm – which makes you feel like you’ve known her for years. She’s easy to talk to, loves raspberry-filled dark chocolate candy (can’t go wrong there!) and now has a new hobby! Way to go, Cherrie, we can’t wait to see the finished pillow! We’ll be checking in with Cherrie throughout the year to see what other goodies she’s embroidered.
After such a fun day, what could top this? Only one thing – Santa! In all his natural white-bearded goodness and red velvet wonder, here he was, atop his throne in Gate C6 in Nashville International…Airport. Are you kidding? In the airport? Really? And there’s no line? I’m in – I love Santa! And so apparently does Denise (okay, well, she had to be bribed, coaxed and persuaded to sit on his lap). Gallant traveling comrade that she is, she obliged my juvenile longing. Oh it was fun – and it was free! Made me feel like a kid again – just like meeting a new friend, starting a new hobby or enjoying a bit of raspberry-filled dark chocolate makes you feel!
This week we’re giving away a wonderful little thread and needle set! The Robison-Anton thread set includes Wine, Cranberry, Very Red, Mistletoe, China Blue and Cinder perfect for those last minute holiday projects. We’re also including 100 embroidery needles from Organ Needles!
What colors are you decorating with this holiday season? Traditional red/green? Or perhaps gold / silver? Something bold like purple? Simply leave a comment and you’ll be entered to win the thread and needle set!
Last week to win a Stabilizer pack, we wanted to know what you were working for the holidays. The winner is… Greta Kanegae !
“I am making stockings this year for all the kids in the extended family, plus a few friends. I do the embroidery before I cut the stocking out to minimize push and pull issues. There are mostly boys and I had fun picking out the designs. Two are getting nutcracker hockey player designs, another is getting a skateboarding design, one train, one ninja, two of the girls are getting princesses, my youngest daughter wants a polar bear, and for my oldest daughter a horse. I have 10 to do so had better get cracking!!”